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Utilize IT
Utilize provides high quality technology and communications management and support services to hundreds of companies in London, Essex, Kent and the South East.
MC+Co worked to develop a new brand strategy for Utilize and subsequently identified the need to refocus Utilize’s brand, positioning, messaging and tone-of-voice.
A more contemporary brand stance was developed that reflected their innovative range of products and their passionate service offering.
Activity
Brand Strategy / Brand Development / Signage / Marketing Planning / Promotional Literature / Corporate Website / Advertising / Corporate Video / Direct Mail / Email Marketing / Product Websites / Internal CommunicationsResults
MC+Co developed a bold, visual identity that has helped support Utilize’s aspirations of winning larger clients and updated all marketing collateral including developing a new website that has reduced bounces by 13% and has increased dwell time by 30%.
All activity is being tracked and assessed to ensure success. This marketing programme has significantly increased renewal client contract wins.
MC+Co have been our Marketing Agency for over 15 years and I cannot recommend them enough. Whether it be a strategic DM Campaign or a website, they deliver bang on brief repeatedly. They are highly creative, with excellent communication skills; they make what could be a complicated subject matter, simple, exciting and engaging.