Rhone Trust put their trust in MC+Co for brand refresh and website development

Rhone are a Trust and Fiduciary Services company whose primary focus is the protection and succession of family wealth. Originally formed as part of the Pictet Group, a Swiss Financial Institution for over two centuries, Rhone now have a global presence operating from locations in Switzerland, Monaco, Singapore, Hong Kong, The Bahamas and Canada.

Rhone recognised the need to refresh their brand image to better represent their offer as an independent, more contemporary business, whilst still maintaining their heritage roots.

MC+Co were referred to Rhone Trust through a mutual client and have since been commissioned by Rhone to deliver the brand refresh for the Group and global subsidiaries.

We managed the entire process from logo update, creation of a visual approach, collateral design, stationary design and the development of comprehensive brand guidelines - all supported by a new CMS based website which will provide Rhone with the flexibility to manage, maintain and update their online presence easily as their services expand into the future.

Throughout every Rhone touchpoint, MC+Co have developed a consistent look and feel that communicates Rhone’s unique positioning and broad service offering to their diverse, international client base.

We pride ourselves on developing long standing and successful partnerships with our clients and are glad that the Rhone team are delighted with the results. We look forward to supporting them into the future.

Take a look at the Rhone refresh here.