MC+Co launches innovative IT Managed Services campaign for Utilize plc.

The vast majority of businesses are locked into rigid IT Managed Service contracts where costs always end up higher than initial budgeting allowed.

Utilize plc understood that there was a clear opportunity to re-engineer their service offer to address real client pain points - one that not only includes high-quality managed services and support as standard, but also provides consultancy, key business projects, migrations, training and much more in a fixed monthly cost.

MC+Co were commissioned to provide the strategic thinking, marketing planning, branding, creative and campaign delivery needed to position, build awareness of and drive engagement for this ‘game changing’ service.

The resulting ASCEND brand, including three tier product brands ASCEND ACTIVATE, ASCEND INNOVATE and ASCEND ELEVATE, is being progressively rolled out to both existing clients and new prospects.

The multi-pronged approach, featuring video, consists of digital advertising, email marketing, Google PPC and extensive social media activity via sponsored LinkedIn advertising, Twitter, Facebook, Instagram and YouTube. All activity directs prospects to dedicated landing pages where they can download more detailed information.

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