Marketing tip: Use a pun to relate your brand to a relevant and current event or news story.
Remember KFC temporarily changing its name after their chicken supply crisis? We still smile at their ads that rebranded them FCK. Following this trend, Pizza Hut has added a reference to its sponsorship of the USA's superbowl on 3rd February. It may fall a little flat to non-followers of American Football but then, we're not their audience.
Read more about this article here: https://designtaxi.com/news/403256/Pizza-Hut-Temporarily-Rebrands-To-Pizza-Hut-Hut-For-Super-Bowl-Season/