Brand consistency is key to breaking through competitor noise

New brands are appearing everyday in our searches, on our social media platforms, in our emails and in the news or blog content we read. So, with all of the noise of competitor brands, how can yours be heard?

One of the key elements is brand consistency - something all successful brands have mastered.

“Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.” Demand Metric

Brand consistency is how an organisation delivers messages aligned with its core values, brand promise, customer experience, and brand identity elements.

It displays how ‘on-brand’ all of your company’s communications content is with respect to your brand guidelines and ensures that your brand is easily recognisable across all marketing touch points.

“Presenting a brand consistently across all platforms can increase revenue by up to 23%.”Forbes

This all creates a cohesive, consistent and unified experience for both existing and potential customers across all channels of communication, making them more likely to purchase from you again and again.

An unmistakable and undeniable visual identity allows an audience to better understand and connect with a company, places it top of mind and grants it a clear advantage over your competitors.

"60% of millennial consumers expect brands to be consistent across different platforms."Renderforest

Discover all of the key elements your business needs to consider to build a successful brand. Fill out the form below to download our FREE MD’s Guide to Branding.